Co-creation and launch of a signature product with Apex Pro Scooters
Product design, communication strategy, and content production for a signature freestyle scooter deck sold worldwide
Co-creation of a signature deck with a premium freestyle brand, combining product design, international launch, and targeted content for the community.
Type
Signature freestyle scooter product
Services
Product design, content, launch & communication
Client
Apex Pro Scooters x Camille Scooters
Period
2023
Challenge
Launching a signature deck within a premium freestyle brand while respecting its DNA and reaching an international audience.
In 2023, through the Camille Scooters project, the goal was to design and promote a signature product in collaboration with Apex Pro Scooters, my sponsor and a global reference in high-end freestyle based in Australia.
Solution
A collaboration built around Camille Scooters, with direct involvement in the deck’s design and launch strategy.
Product design with the Apex teams in Australia, followed by the creation of photo and video content and communication support to promote the international release.
Results
A signature deck sold in hundreds of units, distributed in the largest freestyle scooter stores worldwide.
This collaboration strengthened product visibility, brand credibility within the freestyle community, and the impact of the international launch.
Additional links
Come meet us at our offices in Narbonne: coffee, product demo, and live action plan. Free and with no obligation, of course!