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Launch

Apex Pro Scooters Camille Scooters

Camille Scooters signature deck

A collaboration built around Camille Scooters, with direct involvement in the deck’s design and launch strategy.

Camille Bonnet with his Apex scooter

Product design with the Apex teams in Australia, followed by the creation of photo and video content and communication support to promote the international release.

  • International launch

    driven by a signature deck sold in several hundred units and stocked by the biggest freestyle scooter shops.

  • Stronger credibility

    thanks to a collaboration that raised the product’s visibility and the brand’s impact within the freestyle community.

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Strengthening the brand image

Launching a signature deck within a premium freestyle brand while respecting its DNA and reaching an international audience. In 2023, through the Camille Scooters project, the goal was to design and promote a signature product in collaboration with Apex Pro Scooters, my sponsor and a global reference in high-end freestyle based in Australia.

Specifications

Type

Signature freestyle scooter product

Services

Product design, content, launch & communication

Client

Apex Pro Scooters

Period

2023

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